Research about this topic:
What is urban gardening?
Urban gardening came from the USA to Europe and got big in the '90s. The focus is on beautifying and enriching life in the city and creating new communities. It has many different types of urban gardening. These different types you can find in the first link.
The motto of urban gardening is recycling instead of high-tech, creativity instead of professionalism.
Urban Gardening and Urban Farming have existed since the construction of urban developments. The lack of transport facilities and the short shelf life of food made it impossible to produce it in regions far away from the demand for this food. With increasing globalization and improved transport routes, the knowledge of how to grow vegetables and fruit was then lost again.
Nowadays, a large part of the urban population is again interested in producing their own vegetables and fruit.
In Switzerland, we have many shops where you can buy things for urban gardening. For example in the second link there you can find a shop in Wädenswil, Switzerland.
Link 1 - what is urban gardening (reset.org)
Link 2 - urban gardening shop
Link 3 - urban gardening information
This is a balcony from Oerlikon, Zürich where the resident does urban gardening.
For this research, I took 30min of my time.
My imagination about this topic
I understand urban gardening to mean the planting and cultivation of my own products. In this context, I also mean bringing green back into the cities and trying to live in an environmentally friendly and "green" way. Urban gardening can be a small garden on the balcony or can be taken over by the cities on a grand scale. For example with city parks and so on.
We are going to do a survey and have an interview with a shop owner. I hope that the interview will provide me with further and exciting information for our brochure. I also hope to get a clear picture of a possibility for my own needs.
From the survey, I hope that we can inform and motivate people. I am also very curious to see how urban gardening is used or applied in different countries and how well known it is.
In my imagination people already know a lot about it and do this urban gardening already without being aware of it. But you have to make people aware that this is a great contribution to our climate.
What is our goal and how it can be achieved?
What exactly is the effect that the group wants to trigger with your action?
- We would like to bring urban gardening closer to people and introduce them to this type of gardening. We want to use this type of gardening to bring green spaces back into the cities.
With what methods should the intended effect be achieved?
- In order to achieve these goals, we would like to ask the inhabitants of the cities what they know about this topic and, if necessary, inform them. For this purpose, we would also like to give them a prospect, which we have produced ourselves. It will give them a short summary of what urban gardening is and how they can make the cities greener. Maybe we can also do an interview with a shop manager or with the city of Zürich.
How we can achieve our impact?
- With various opinions and advertising, we would like to make our target audience aware of how everyone can bring a little green, back to the cities themselves.
Who is the target audience?
- People who live in the city, as well as teenagers, adults, and senior citizens.
Debora and Melane