What is our goal and how it can be achieved?
What exactly is the effect that the group wants to trigger with your action?
- We would like to bring urban gardening closer to people and introduce them to this type of gardening. We want to use this type of gardening to bring green spaces back into the cities.
With what methods should the intended effect be achieved?
- In order to achieve these goals, we would like to ask the inhabitants of the cities what they know about this topic and, if necessary, inform them. For this purpose, we would also like to give them a prospect, which we have produced ourselves. It will give them a short summary of what urban gardening is and how they can make the cities greener. Maybe we can also do an interview with a shop manager or with the city of Zürich.
How we can achieve our impact?
- With various opinions and advertising, we would like to make our target audience aware of how everyone can bring a little green, back to the cities themselves.
Who is the target audience?
- People who live in the city, as well as teenagers, adults, and senior citizens.
Debora and Melane