The Horse 2020/21

Environment & Technology

Tips for promotion on Instagram by a last year's student

How to promote the projects on the official project account dontwaste_myenergy ☺️
https://www.instagram.com/dontwaste_myenergy/

(extract from The Horse 19/20, by Lars, former student of Team Wetzikon Zurich)

  1. Make one good post per week about your topic. Attention it is not about the quantity of mail but the quality is important. I recommend one to a maximum of three posts per week. I have made good progress with this amount of mail.
  2. Follow other people or organizations with the same or similar topics.
  3. Like and comments other mail. This is the only way to show that you are active and interested. But when commenting it is important that you do not just send an emoji. Try to give a constructive feedback with your own opinion and experience.
  4. Things also moved quickly when I wrote to complete strangers to help me promote my account. I noticed that it is not worthwhile to write to organizations with more than 1000 followers. With these organizations you usually don't get an answer. Try to write to people with the same or similar number of followers.
  5. Do in return on point 5 on promotion on your account. Mark people in your mail, make meaningful stories about other people's accounts etc.
  6. As the most important and last tip I give you on the way: be creative and have fun with what you do!

I hope that with these tips you will quickly reach a large crowd of people worldwide.

***Tips by a last year's student***
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