What exactly is the effect that the group wants to trigger with your action?
We want to give people an understanding of the diversity of trees and which trees are in danger in the city of Zurich. We will explain what diseases exist, which trees are involved and what the outcomes are. We also want to show how bad it can be when foreign plants come to Switzerland and make people aware that no foreign plants should be planted.
What are the means by which the intended effect should be achieved?
We want to share facts and knowledge and encourage people to take a look around the city of Zurich themselves and maybe have a closer look at the plants in their own garden. Maybe we will make an interview with an employee form the "Stadtgärtnerei Zürich".
How should the effect be achieved?
Through facts and knowledge from experts. The website from the city of Zurich has a lot of information about this topic and is very interesting and useful.
Who is the target audience?
Everyone, because everyone is affected. We all need trees and plants to live and it doesn't hurt to look after your plants in your own garden.
From Kevin & Tamara