Meat from species-appropriate husbandry is significantly more expensive than at discounters. The advantages to have meat from species-appropriate husbandry are that the animals are healthier, need less medicine and feel well. This also has a positive effect on the meat quality.
It is important to support the farms, which hold the animals species-appropriate. Meat from poor animal husbandry should not be supported.
Our idea is that meat is only sold directly from farms and that no more meat is imported from abroad. We will ask people where they get their meat from and what they pay attention to.
Joelle Sommer & Julia Anderegg